1950's CHANEL
During the 1950’s Chanel was known for her timeless suit design, purses, pea jackets, and bell-bottomed pants. These designs largely impacted the fashion world, hence the fact that the Chanel suit is a never dying staple to timeless pieces, bell-bottomed pants became a huge trend in the 1970’s and pea jackets are a staple piece to this day. Chanel was and still is known for working with: cotton jersey, wool/wool blends, tweed, boucle, silk, flannel, linen, cashmere, and lace. Her silhouette during the 1950’s was based upon the boxy suit she has become so famous for. My opinion of Chanel’s 1950’s design is impressive. Many of the designers during this time had more flowy, floral designs (Dior), but Coco seemed more ahead of her era designing comfortable, tailored, but simplistic and elegant pieces. The 50’s is my favorite era for Chanel, being the peak of the brand and really constructing pieces that define the brand image today.
1950s Fashions of Hubert de Givenchy
According to Givenchy’s official website, Hubert de Givenchy arrived on the Paris haute couture fashion scene in 1952, after studying with such notable Parisian designers as Jacques Fath, Robert Piquet and Lucien Lelong. That year, Givenchy introduced his line of separates, which showed tops with puffed sleeves paired with simple skirts.
Givenchy, however, was probably best known for the designs which highlighted his love affair with the female form. His creations showed a woman’s curves with distinct femininity—off the shoulder or strapless bodices drawn to a small fitted waist and skirts that flared out beautifully with lengths ranging from just below the knee to others that barely cleared the floor. His designs featured matching stoles made from the same material as the dress to round out the look.
A chance meeting with Audrey Hepburn turned out to be quite lucrative for Givenchy. In 1953, he was expecting to meeting with Katherine Hepburn, when Audrey Hepburn showed up. Thus began a professional relationship that would span over 40 years, with Hepburn inspiring Givenchy to create some of his most beautiful pieces and then modeling them for him both on and off screen. Givenchy became one of the premier designers to the stars and royalty alike, dressing such beautiful women as Lauren Bacall, Elizabeth Taylor, Jacqueline Kennedy, Princess Grace of Monaco, as well as Hepburn.
Toward the end of the decade, Hubert de Givenchy came up with a design that ran contrary to what he was famous for, i.e. beautiful form-fitting gowns. The sack dress, a shapeless chemise, was a straight up and down dress with no form; however, it caught on in women’s fashion for the fact that women who wore it felt freed from the constraints of form-fitting clothing.
Givenchy was one of the first designers to realize that women wanted designer clothing, but didn’t want to necessarily wait for it to be custom made for them. In 1953, he launched his own luxury made-to-wear fashion line and opened a retail store in Paris, catering to women all over the world. And the rest is history.
